Durable denim: jeans and the economy

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As with any recession, where there are losers, there are almost always winners too. Whilst the clothing industry on the whole has been adversely affected by the worldwide economic decline, denim jeans have reportedly fared a lot better. 

As purse strings tighten, the public’s sense of style hasn’t exactly been put on the back-burner, but achieving more ‘bang for your buck’ has been a key underlying philosophy. This is perhaps why denims have continued to perform well in comparison to other garments, given that jeans are more durable and last longer than lighter-weight material. 

The jeans industry is very competitive with countless new brands joining the vast list of already-established labels in the past few years. Having such a large number of brands to choose from also means that consumers have their pick from stylish top of the range denim trousers, to practical ‘wear at work’ types that really won’t break the bank. 

Among the classic brands that we’ve all grown to love, Levi’s are probably the most widely identifiable makes of jeans. They are named after Levi Strauss, a German-Jewish man who immigrated to New York in 1847, and then subsequently set up a denim clothing firm in San Francisco in 1853. 

It wasn’t until the 1870s when Levi Strauss joined forced with a Nevada tailor called Jacob Davis that the true durable denim innovation came about. Together, they patented the process of inserting metal rivets on the stress points on waist-high overalls, which were known as ‘jeans’ at the time. Levi Strauss opted for denim fabric on these aprons and put his own name on the product.

By the 1950s – perhaps due in part to silver screen icons such as James Dean – demand for denim trousers (or more specifically, ‘Levi's jeans’) exceeded the interest in denim waist overalls. As with anything in life, where there’s demand, supply isn’t normally far behind and Levi’s were joined by a number of other denim producers and the jeans industry has gone from strength to strength ever since. 

Mens jeans come in all shapes and sizes, from skinny all the way through to flared, and popular culture movements such as punk and grunge have been influencing the ‘in styles’ for decades. 

However, whilst style will always be important for many denim wearers across the globe, it’s their durability and ruggedness that has been chiefly responsible for their sustained success. With a myriad of brands and price tags, the economic downturn has helped to demonstrate more than ever that people simply love denim.

Five Tips For Choosing The Right Kids Jeans

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When purchasing clothes for your kids one of the most important things to remember is that kid are messy and they grow taller each and every day. This rule applies for buying kid's jeans as well. Nothing is more frustrating than buying your son or daughter a new pair of jeans, only for them to be outgrown or ruined within a month. For this reason, when purchasing kid's jeans you should remember a couple of key rules. Elastic kid's jeans are recommended for children of younger ages, because these jeans can stretch with your child's growth and they won't be replaced as often as other jeans. Some kids the older they become may prefer regular buttons or snap jeans when they become more fashionable than the regular jeans to be in style.If your plans are to purchase these type of jeans for your kids, try and get a pair with a little extra room for them to grow into. If you buy the jeans a little longer than necessary, you can simply cuff them until your child grows into the length. A little extra room in the waist will lengthen the lifespan of the jeans as well. As long as they aren't falling off, kids can manage with clothes that aren't a perfect fit at first. The other key factor to remember when looking for kid's jeans is how rough children are on clothes. They get into messes, spill things, and don't think twice about plopping down to play in the dirt.Finding clothes that hide stains can be a good idea when dressing kids, because you no one expects kid's clothes to be spotless at all times. Darker jeans are much more forgiving when it comes to stains and spills, and with dark kid's jeans you won't find yourself tossing them out the first time they tip over their purple grape juice. It is also important to keep these factors in mind when it comes to kids jeans. As tempting as it may be to splurge on those designer